At the Well blog for grantees

Basic instructions

There are a few basic elements to keep in mind when creating your blog post:

• We recommend a maximum length of 5,000 characters for the At the Well blog posts.
• Create a title, a lead paragraph, and subheadings for the text. At the end of the text, add a short introduction of the author and/or project in one or two sentences. 
• Upload at least one landscape image (minimum size width 1060 x height 795 px) which you have the right to use. You can also embed video or audio between text paragraphs. 
• You can either email your text and other materials to viestinta@koneensaatio.fi or upload them directly to WordPress by following the instructions below. 
• When the blog post is ready for review, our communications team will go through the content and contact the author by email about any edits and the publication date. 

Guidelines for writers

The topic for the blog posts can be decided freely. To help your post reach as many readers as possible, consider the following as you write: 

• Topic. Does your text have one clear topic or angle? If you have several, consider dividing them into multiple posts. 
• Title. The title should spark interest and reflect the content or perspective of the text. What kind of title would entice people to read? 
• Lead. The lead paragraph summarizes the text in a few sentences. Does it make the main ideas of the text clear?
• Language. Is the text clear and understandable also to readers outside your own field? Explain key concepts or specialized terminology.
• Examples and experiences. Is your text turning into just an information package? Could you illustrate your topic with practical examples, your observations, or experiences?
• Structure. Is your text easy to skim through? Subheadings about every 300 words make reading online easier.

How to create At the Well blog posts step by step

Log in to the website using your koneensaatio.fi username

Blog content is uploaded to Kone Foundation’s website using koneensaatio.fi usernames. Usernames are automatically created for the email addresses of the persons responsible for the projects. 

The person responsible for the project can use the same username to reserve the Kamari space available to grantees on Tehtaankatu in Helsinki. If you have already activated your account for booking Kamari, use the same password to create an At the Well blog post. 

Sign in at koneensaatio.fi/admin. 

When logging in for the first time, create a new password by entering your email address and clicking “Lost your password?” You will receive a link by email to create a new password. After signing in, you will be taken to the admin view. (Note: the koneensaatio.fi username is different from the username used in the Grantees’ Online Service.) 

On the admin page, you can switch the language to English under Language.

Uploading blog content to the online platform

After signing in, you’ll see a section titled Tarinat ja julkaisut in the left-hand menu. Click it and then on Lisää kirjoitus. 

Adding text

Blog content is added using the WordPress publishing system’s block editor.

First, type a title for the blog post.

In the block below the title (Type / to choose a block), add the lead paragraph. To format the lead, select the text and, in the right-hand sidebar under the Block tab > Typography > Size, choose M (Ingressi). 

In the next block, paste your blog text (for example, copied directly from Word or another text editor). 

You can also add the Paragraph block for the text by using the “+” symbol on the right-hand side of the middle column. By selecting text, you’ll see inline formatting options to make it a heading, bold or italic, or to add a link. 

If you want, you can also leave detailed formatting to us as long as all text and, for example, necessary images and links are included — we’ll check formatting before publication. 

Adding images

The main image of the post must be in landscape format. The optimal size is 1,060 × 795 px (width × height), but larger landscape images are also fine.

Add the main image from the right-hand sidebar (open via the top-right icon). Choose the Tarinat ja julkaisut tab > scroll down to Featured image > Set featured image. 

Click on Set featured image. Then select Upload files > Select files and locate the correct file on your computer.

In the right-hand sidebar under Attachment details, you can add the photographer’s name in Caption and, if you like, a short descriptive text.

Finally, click Set featured image.

You can also include images within the body text, preferably in landscape or square format. To add images, click in the desired spot, then click the “+” at the top (Toggle block inserter), choose Image, and proceed as with the featured image. .

Author bio and links to other sites

Add a short author and/or project bio (one or two sentences) at the end of the text. 

If the project has social media channels or a website, you can add links to these at the end as well. 

Saving and submitting for review

To save the blog post you have worked on, press Save draft at the top right. To see what the published text looks like, click Preview > Preview in new tab.

If the layout doesn’t look perfect, no worries — we’ll check formatting before publication. 

When the text is finished, click Publish > Submit for review at the top right.

If you run into technical issues when uploading content or have other questions, contact the Foundation’s communications team: viestinta@koneensaatio.fi 

Publishing the blog post

We will contact you by email about the publication date and any edits. 

It usually takes about 2–3 weeks from submission for a blog to be published. Sometimes there are several posts waiting in the queue, in which case the review may take a little longer. Blog posts are generally published in the order in which they were submitted. 

The Foundation does not provide translations into other language versions — we publish the text either in Finnish or in English, in the language in which it was written. 

Thank you for your contribution!